Pictured on the right side of this page is the old Leicester Falcons logo.

Before the 2008 season kicked off it was decided that the Falcons were going to receive an image overhaul. Once they had chosen the main colour for the team kit, a sample was sent over to myself to see what kind of new branding I could come up with.

In the images below you can see what has been achieved. The Falcons now definitely have a public image they can be proud of as they enter the new American Football season.